Thank you so much for visiting Olive and Surf. We are husband and wife team Natalia and Luke. Back in 2019 we decided to follow our dream of a simpler and more gentle life by the sea and so we up sticks and moved to Newquay in Cornwall with our three small children. 

Since arriving in Newquay we have indulged our love of the sea and of each other by living the beautiful life we always dreamed of, spending every spare moment come rain or shine making fun happy memories at the beach.

Olive and Surf was born during lockdown 2020 out of our love of this fun and gentle life and a desire to clothe our children in the simplest, comfiest clothes in the most ethical and sustainable way we can. Designed for play and made with GOTS organic cotton in a palette of beautiful soft colours and fun prints our range is gender-neutral, timeless and kind. Our quality pieces are designed to encapsulate our calm laid back vibe and are crafted to last and be handed down from child to child, friend to friend, family to family. They are your favourite go-to throw on’s for ultimate comfort and effortless style that are easy on the planet, easy on the skin and easy on the eye. (You wont find any punchy pinks and eye-popping purples here. We are all about sun-bleached blues and whisper-soft naturals inspired by sandy toes, ice cream noses and long summer days at the beach).

For more than a decade I (Natalia) worked in buying for a well-known high street brand, travelling around the world seeking out the most suitable and high-quality products for their retail stores aswell as online. During this time, I met and worked with some inspiring people and learned a lot about the industry which sparked a desire to seek out more environmentally conscious clothing. Whilst Luke has been in the construction trade for over 20 years his heart has always been by the beach.

In order to bring our vision of Olive and Surf to life and keep things authentic and local we worked closely with a wonderful Newquay-based freelance designer Claire Paul.

We are on a mission to slow down fast fashion, to spread kindness and quality, inspire gentle living and share our ethical fun-loving family lifestyle brand with families everywhere. These are happy clothes for happy people, a little bit of calm and joy amidst the chaos of a busy world.

Olive and Surf was born at the beach but is for everyone everywhere! We really hope you like what you see here and are inspired to weave a little piece of our gentle beach lifestyle into your own world wherever that may be. Please tag us in your photos - we would love to see where you take Olive and surf when creating your own memories!

 with love,

 Natalia and Luke x